Accenture has picked up Jill Kramer to further advance its ‘digital first’ strategy from the firm’s New York office. Kramer joins from BBDO and will manage a range of advertising and media related campaigns and activities across all channels in 35 countries.
Prior to joining Accenture, Jill Kramer was an Executive Vice President and Senior Director at BBDO, where she started in 2010. Her role included managing a number of large advertising and integrated marketing campaigns for fortune 500 companies. Previously, between 2008 and 2010, Kramer was a Vice President and Account Director at DDB. In 1996, she started at Rodgers Townsend, working her way up the ladder to leave the firm as a Vice President and Account Director. Previously, she worked at Kramer Trans World Airlines as a Manager from 1995.
Kramer holds a Bachelor of Arts in Communications from the University of Massachusetts, Amherst.
Kramer joins Accenture as a Managing Director of Advertising. Kramer will work across various marketing teams within the firm, driving its ‘digital first’ agenda by way of strategic and creative advertising campaigns. She takes responsibility for the development of effective adverting strategies in 35 countries, as well as campaign management and media planning – across a range of digital, mobile and traditional advertising channels.
Roxanne Taylor, Accenture’s Chief Marketing and Communications Officer says that Kramer “brings immense talent, creativity and experience to Accenture.” Taylor adds, “Her fresh perspective and wealth of advertising knowledge will be invaluable to executing Accenture’s advertising and sponsorship strategy. As Accenture continues to rotate to the new, I’m confident Jill will be a strong leader and significant contributor to driving our brand forward.”