Accenture has hired creative arts expert Greg Kaplan as Chief Creative Officer. Kaplan joins from DigitasLBi and is tasked, in his new role based in New York, with a revamp of the firm’s brand, aimed at creating a consistent visual message across its five key business areas – Strategy, Consulting, Digital, Technology and Operations.
Prior to joining Accenture, Kaplan was a Senior Vice President at DigitasLBi for more than six years, where, among others, he oversaw creative operations and directed the agency’s work for American Express. Previously, between 2007 and 2009, he was a Senior Vice President and the Group Creative Director at MRM Worldwide. From 1997 until 2007, Kaplan worked at Kaplan, as its Creative Director. Earlier roles include Creative Director Consultant at Razorfish, Assistant Creative Director at Blue Marble/NW Ayer and Senior Graphic Designer at FCB.
Kaplan attended the school of School of Visual Arts, New York City, with a focus on Illustration and Advertising. Kaplan’s work has garnered more than 100 awards, including Cannes Lions, The Clios, The One Show, and Webbies.
Kaplan will take on the role of Chief Creative Officer at Accenture. In his new role he takes on responsibility for creative ideation and development of Accenture’s corporate brand. Kaplan will initially be tasked with revamping the brand, with the aim of creating distinctive and consistent imagery, which is aesthetically pleasing, across the firm’s five key business areas – Strategy, Consulting, Digital, Technology and Operations.
“I am delighted to welcome Greg to lead creative strategy, ideation and development for Accenture,” says Roxanne Taylor, Accenture’s Chief Marketing and Communications officer. “He brings immense creative talent and a wealth of digital experience that will help propel our brand to the next level. I look forward to working closely with Greg as we continue to position Accenture as leading in the new.”