Cornerstone Research has affiliated consumer and company behaviour analysis expert Florian Zettelmeyer. Zettelmeyer will support the firm’s clients with expert advice on a range of matters related to consumer behaviour and big data analytics.
Florian Zettelmeyer is a Director of the Program on 'Data Analytics at Kellogg' since 2013, at the Kellogg School of Management, and is a research associate at the National Bureau of Economic Research. Zettelmeyer is specialised in determining how access, and understanding, of information changes relationships between consumers and companies – with a particular eye to the effect of information technology and big data.
Concurrently, he is the Nancy L. Ertle Professor of Marketing at the Kellogg School of Management, which he began in 2008. Previously, Zettelmeyer was a Professor of Marketing at the Haas School of Business, UC Berkeley. Additionally, Zettelmeyer has provided his expertise in a number of high-profile automotive product liability class actions, and has provided advice on sales and product issues for major companies in the automotive industry, including Toyota, Honda, Ford, and Autobytel.
Zettelmeyer holds a Doctorate of Philosophy in Marketing and Economics from the Massachusetts Institute of Technology. In addition, Zettelmeyer served as the coeditor-in-chief of Quantitative Marketing and Economics, among others.
The announcement from Cornerstone Research sees Zettelmeyer affiliated with the firm. The firm will leverage Zettelmeyer wide ranging academic knowledge and industry expertise to provide its clients with opinions across a variety of cases related to consumer purchasing behaviour.
“Florian brings to our clients’ matters his expertise in analysing consumer purchasing behavior,” says Cornerstone Research President and CEO Michael E. Burton. “His deep knowledge of economics, statistics, and marketing adds exceptional value in developing analyses and opinions across a variety of cases.”