Global tech giant Microsoft has named accounting and consulting firm Baker Tilly an official Microsoft Dynamics partner. As part of the agreement, Baker Tilly will be able to sell user licences and provide implementation and enhancement services for the Microsoft Dynamics line of software products.
More than 220,000 companies worldwide currently use Microsoft Dynamics, a suite of Enterprise Resource Planning (ERP) products designed to help businesses improve their performance. The solutions helps businesses with among other finance, supply chain, business intelligence, performance management, collaboration, project management, manufacturing and HR management.
To support clients with implementing and managing Microsoft Dynamics’ products, Microsoft years ago launched a special network for service providers and IT specialists. Firms part of the network are subject to a range of quality standards monitored by Microsoft, and hence can demonstrate excellence in both expertise and service delivery. Following similar moves by several counterparts in recent years, now too Baker Tilly has requested access to the network, with success, as the firm can now formally call itself an official Microsoft Dynamics partner.
According to David Gwilliam, Chief Operating Officer of Baker Tilly, the partnership will enhance its service offerings to customers, and enable it to capitalise on growing demand for products based on Microsoft Dynamics. “We look forward to helping our clients make their businesses more efficient with Microsoft Dynamics, and we are excited by the growth prospects this offers our business.” The focus will – in line with Baker Tilly’s overall strategy – be on organisations in the mid-market sector.
For the accounting-origin firm, the key question will be how it will be able to differentiate itself from the intense competition in the marketplace. In the view of Hans van Gelder, Baker Tilly’s Microsoft Dynamics service leader, the firm has an edge when it comes to its advisory heritage: “Baker Tilly can offer a unique proposition. Unlike many Dynamics consultancies, our consultants come from a business advisory rather than a purely technical background. As a result, through a deep understanding of our clients’ business issues they can help to deliver genuine ROI from their investment in Dynamics in terms of business efficiency.” In addition, Van Gelder points out that Baker Tilly can draw on a “very strong international delivery capability”, highlighting its ties with other RSM-network firms and several partnerships (e.g. McGladrey in the US).