Consulting firm BearingPoint, together with Liverpool Victoria (LV=), has won the ‘Innovation in marketing and communications’ Award for their media optimisation initiative. The award was handed out during the Financial World Innovation Awards ceremony organised on 27 November 2014 at the Grand Connaught Rooms, in London.
Financial World Innovation Awards
The Financial World Innovation Awards are awards that recognise to companies that have demonstrated excellence, inspiration and creativity in the financial services sector. The awards are organised on an annual basis and handed out in 23 categories, including Most effective back office initiative, Most innovative application of technology, Best community banking initiative, Innovation or enhancement in product or proposition design, Best payments initiative, Most innovative use of data, Best financial start-up, and Best financial crime prevention initiative.
The 17th edition of the Awards was took place on Thursday 27 November in the Grand Connaught Rooms, in London. The event was attended by finalists from all over the world, including from the US, Singapore, South Africa, Israel, Turkey, Malta, India and the UK.
Innovation in marketing and communications Award
Consulting firm BearingPoint, specialised in management and ICT consultancy, has together with insurance and financial services provider LV=, won the Innovation in marketing and communications award, an award that recognises marketing and communications efforts that benefit the organisation’s business. The two firms won the Award for ‘Media Optimisation Powered by Hypercube*’ initiative that resulted in boosted LV='s annual sales across its 50+ products by more than 10%.
* HyperCube is an in-depth data analytics tool, acquired by BearingPoint in February 2012.