Global branding firm Lippincott, part of management consulting firm Oliver Wyman, has appointed Cory Cruser as an Experience Innovation Partner. Cruser has more than a decade of experience in digital advisory and will, based in New York, be in charge of expanding Lippincott’s digital capabilities.
Cory Cruser joins Lippincott, as a digital expert with more than 10 years of digital consulting experience, from digital and interactive advertising agency Razorfish, a company he joined in 2010. Cruser worked almost four years at Razorfish, fulfilling the role of Research Director and more recently, the role of Group Director of Data Driven Marketing. Before his career at Razorfish, Cruser fulfilled several functions at consulting firms. At EY, he worked as Manager of People & Organisational Change, at Capgemini as Senior Consultant and later as Manager of User Experience Research & Design, and at Illinois Business Consulting as Senior Consultant and Marketing Director. Prior to this, he was the STP Manager at SBC (now AT&T) and Marketing Manager at Charles H. Duggan.
At Lippincott, Cruser will help expand the company’s digital capabilities and provide insight generation across the firm. “Cory is a seasoned leader with a unique combination of experience spanning the brand and digital worlds. With his proven ability to grow teams and establish processes that can tap into the power of insights, Cory will strengthen our ability to deliver innovative experiences that differentiate our clients’ brands,” says Randall Stone, Senior Partner and Head of the Experience Innovation Practice.