Peter Cosco joins A&M Performance Improvement unit

14 November 2014

Global consulting firm Alvarez & Marsal has recently added Peter Cosco to its US-team. Based in New York, Cosco will join A&M’s Performance Improvement practice, and in the role of Managing Director focus on clients in the media, entertainment and sports sectors.

Peter Cosco has more than 20 years of experience in the media and entertainment sectors, serving as an interim executive, leading global, cross-functional marketing, business development and sales teams at public and private companies. Prior to joining Alvarez & Marsal, he founded and led 4Forces Group, a firm focused on improving the performance of resource-constrained companies. During his three-year tenure, he served  clients including Lufthansa Airlines, Deloitte, Kaye Scholer, Cardiovascular Research Foundation (CRF), Epiq Systems and Reputation Institute. In addition, he designed and launched a professional sports practice, serving professional sports leagues, clubs and stakeholders in the US and the UK. Prior to 4Forces Group, Cosco was the Global Chief Marketing Officer for AlixPartners, and worked for among others Major League Gaming, Discovery Communications, Nickelodeon and media company Time Inc.


Per September 2014 he has decided to exchange his own business for a role at Alvarez & Marsal, one of the globe’s largest consulting firms. In his new role, he will focus on services to print, broadcast, digital and multi-media entities, and companies that serve them. “Peter’s appointment reflects A&M’s commitment to serving the needs of the media and entertainment industries at a time when companies in these sectors are experiencing massive transition and disruption,” says Joseph Berardino, Managing Director in charge of the East Region of Alvarez & Marsal’s Performance Improvement practice. “As the landscape continues to shift, his background, expertise and bias toward results further strengthens our capabilities and enhances our ability to serve organisations facing complex business challenges and the pressing need for reinvention.”

“Media consumption habits have completely changed over the last decade. Traditional media companies and ad agencies have had to reexamine their tried and true business models, often turning them on their heads in order to survive,” comments Cosco. “Brands are equally affected. Rapid developments in technology, big data and analytics have given birth to a host of new tools targeting consumers more directly. Meanwhile, individuals are empowered through social media to become their own content publishers, ultimately shaping brand and corporate reputation.”

Peter Cosco - Managing Director in Performance Improvement practice

New hires
For Alvarez & Marsal the appointment of Peter Cosco is the so-manieth senior addition in the timespan of a few months. Last month Laura Hardin joined as Managing Director in Houston, and a month earlier Russell Kellner joined as partner from BCG. In September four other new hires were unveiled: consulting veterans Joseph Coote and Mike Darland, Senthil Alagar and Christopher Laursen.


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