Digital Marketing Advisor

PA Consulting Group

Job information

Company: PA Consulting Group

Location: London

Education:

Benefits: Competitive

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Job Description 
We are looking for a passionate digital marketer, with approximately 5 year experience in agency or client site, preferably in B2B environments. 

The person will have great interpersonal skills and will share his/her enthusiasm to educate and convince business facing marketers and consultants to use digital marketing more to generate business for PA.

The person will be a general e-marketing expert with a proficient knowledge in all e-marketing areas (online - desktop and mobile - experience, online design, online content, testing techniques, SEO, online advertising, social media, mobile, etc.) with, in particular, a strong interest in social media (experience wanted in that field).

The person will report to the digital marketing manager and will work with the other digital marketing team members to promote the use of digital marketing in PA’s marketing activities in order to strengthen PA’s brand presence and generate online contacts and sales.
 
The team is responsible for a wide range of channels: mobile friendly web site which is the corner stone of our digital ecosystem, SEO, social media, email marketing, online advertising, mobile applications.

The team works hand in hand with the marketing teams responsible for specific business offerings (industry, management and IT consulting, technology offerings) who own the content. Its other main stakeholders are the consultants (ranging from junior consultants to senior partners). They are based in North America, Europe, the Nordics, the Gulf and Asia Pacific. (no travel required)

An important part of the role is the ability to build trusted relationships with these stakeholders in order to convince them to use digital marketing more and better.

Responsibilities:

  • Provide strategic advisory and operational support to the marketers responsible for specific business offerings on the use of e-marketing in their marketing campaigns
  • Build integrated e-marketing plans to promote PA’s content or initiatives
  • Project manage and implement plans
  • Analyse and share results across the firm highlighting business successes and success stories to replicate
  • Train and educate marketers and consultants on e-marketing best practice 
  • Provide ad hoc operational support when needed
  • Lead PA’s social media activities acting both at a strategic and operational level 
  • Define, communicate and implement PA’s social media strategy with the e-marketing manager
  • Be the main social media expert at PA, ensuring there is a good usage of social media across the first, providing advice or support when needed
  • Create, update and share PA’s social media guidelines and policies 
  • Initiate various forms of training (individual or group trainings) to improve the marketing team’s or the business’ understanding and usage of social media
  • Manage the social media updates on PA’s corporate accounts and possible other accounts
  • Identify online communities relevant for our various business audiences that PA should be active on 
  • Create and share reporting on a monthly basis highlighting businesses successes and success stories to replicate 
  • Contribute to raise e-marketing team profile across the firm
  • Reinforce and promote the application of e-marketing strategic messages to all stakeholders
  • Proactively suggest new relevant e-marketing techniques, process and guidelines improvements or updates to improve the e-marketing performance

Job Requirements 
Desired experience:
Approximately 5 year experience in digital marketing roles in agency or client site
Generalist digital role responsible for the planning and the execution of online integrated campaigns using a broad range of digital channels (website, SEO, mobile, email marketing, social media, online advertising) including a solid social media experience 
B2B environment or professional services
stakeholder management with senior people in particular
global and complex organisation
Fast pace and high pressure environment

Desired skills and qualities:

  • Excellent knowledge of user acquisition, conversion and retention online tactics 
  • Excellent knowledge of digital marketing techniques and best practice: online (desktop and mobile) experience, online design, online content, testing techniques, SEO, online advertising, social media, mobile
  • Advanced user of CMS, Google Analytics and email marketing tools
  • Good writing skills and ability to work on complex content
  • Good understanding of online technologies
  • Passionate and enthusiastic about digital
  • Outgoing personality with excellent interpersonal skills
  • Ability to articulate and present digital concepts and ideas to a non-digital savvy audience 
  • Creative and able to generate innovative ideas with a solid business acumen
  • Excellent numeracy and analytical skills and ability to produce actionable campaign metrics reports to a non-digital savvy audience
  • Ability and willingness to develop skills and keep abreast of new technologies and trends 
  • Ability to multi-task, prioritise and work efficiently under pressure 
  • Strong project management skills
  • -Service-driven attitude
  • Excellent attention to detail
  • Self-starter, resourceful, ‘can do’ positive attitude, autonomy

 
We are a different kind of consulting firm. We look for opinion-formers, people who prize a culture based on respect, collaboration and new ideas, and who have a passion for delivering solutions to the most complex and challenging issues affecting business and government.

We hire exceptional people and provide them with opportunities that they will not find elsewhere. PA offers a future in consulting, not just a job; a stake in our firm; and an environment where individuals and ideas matter.  Our people like to be given responsibility and strive to solve challenging problems, with a variety of work that allows high performers to progress quickly. 

Whether you are an ambitious consultant, an eager graduate or someone looking for an opportunity in business support, PA is a place where people can learn, forge a long-term career, and deal with significant business issues.  Our teams reap the rewards of their work, and can be proud of the values and ethics of our company. PA is committed to providing a supportive environment that allows individuals to develop and fulfil their potential.

If you have the experience and talent to work with high calibre colleagues on complex and high profile projects we'd like to hear from you. In return we'll provide opportunities, support and training for you to develop your career to your full capabilities. It's not just what you've done that's interesting to us – it's what you are capable of achieving

Job information

Company: PA Consulting Group

Location: London

Education:

Benefits: Competitive

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